Gifty – 通过解锁数字礼品发现品牌
大家好，
我们正在打造Gifty，这是一款重新定义品牌发现方式的应用——不是通过广告，而是通过真实、有趣的礼物体验，让人们在寻找时感到乐趣，在打开时感到意义。
1. 问题
消费者对传统广告感到厌倦——大多数广告被忽视、屏蔽或跳过。然而，人们仍然希望发现新产品、新品牌和新体验——只是不想通过垃圾信息或侵扰性的形式。
2. 想法
Gifty用主动发现取代被动广告。用户可以通过完成简短、有趣的互动来解锁礼物——这些礼物可以是代金券、样品、收藏品或真实奖励：
- 解答与产品相关的谜语
- 等待倒计时
- 访问真实地点（像迷你寻宝游戏）
- 试试运气转盘
解锁的体验成为奖励的一部分。
3. 对品牌和商店的好处
商店和创作者可以在Gifty平台上注册他们的礼物，无论是数字形式（如代码或下载）还是实体形式（如店内优惠、样品或礼包）。他们可以选择礼物的解锁方式，跟踪用户参与度，并以一种真实、有趣的方式接触用户——而不是强迫推销。
4. 对用户的好处
任何人也可以使用Gifty向朋友、家人或爱人发送礼物——采用相同的互动解锁方式。可以是一些小东西、甜蜜的东西或搞笑的东西——但总是充满趣味。
5. 我们的请求
距离发布还有大约3个月，我们正在积极验证这个概念。如果你是产品思考者、潜在用户或商家，我们非常希望听到你的反馈——什么让你感到兴奋，什么是缺失的，什么让你担忧？
你可以加入候补名单或注册提前测试：
https://gifty-ashen.vercel.app
感谢你的阅读——也感谢你帮助我们塑造一个更具吸引力的礼物和品牌发现未来。
—— Gifty团队
查看原文
Hi everyone,<p>We’re building Gifty, an app that reimagines how people discover brands — not through ads, but through real, engaging gift experiences that are fun to find and meaningful to open.<p>1. The Problem
Consumers are tired of traditional advertising — most of it gets ignored, blocked, or skipped. And yet, people still want to discover new products, brands, and experiences — just not through spammy or intrusive formats.<p>2. The Idea
Gifty replaces passive ads with active discovery. Users can unlock gifts — which could be a voucher, sample, collectible, or real reward — by completing short, fun interactions:<p>- Solve a riddle related to the product
- Wait out a countdown timer
- Visit a real location (like a mini scavenger hunt)
- Try their luck with a spin<p>The experience of unlocking becomes part of the reward.<p>3. For Brands and Shops
Shops and creators can register their gifts on the Gifty platform, whether they’re digital (like codes or downloads) or physical (like in-store perks, samples, or packages). They can choose how the gift is unlocked, track engagement, and reach users in a way that feels authentic and fun — not pushy.<p>4. For Users
Anyone can also use Gifty to send gifts to friends, family, or loved ones — with the same interactive unlock methods. It could be something small, something sweet, or something silly — but always something playful.<p>5. What We’re Asking
We’re about 3 months from launch and actively validating the concept. If you’re a product thinker, potential user, or merchant, we’d love your feedback — what’s exciting, what’s missing, what concerns you?<p>You can join the waitlist or sign up to test early at:
https://gifty-ashen.vercel.app<p>Thanks for reading — and for helping us shape a more engaging future for gifting and brand discovery.<p>— Gifty Team