未来将不会有垃圾广告——这要归功于人工智能
人工智能正在改变互联网营销，并将彻底消灭垃圾广告。
我们先来定义一下垃圾广告：这些是你没有请求、也不关心的广告，但它们仍然出现在你的信息流中。
人们厌倦了看到无关的广告。过去的营销策略——广泛的目标定位和泛泛的消息——已经不再奏效。要想在今天吸引某人的注意，你需要说一些他们真正关心的内容。这意味着要在合适的渠道向合适的人展示相关的信息。
下一个合乎逻辑的步骤？为每个人提供个性化营销。数据提供商已经开始收集更多的意图数据，软件将利用这些数据生成针对每个人量身定制的广告和信息。这不仅仅是按受众细分，而是针对个人。
这一切已经开始了。更聪明的公司现在就已经在这样做。其他公司一旦意识到他们的营销效果平平，也会跟上这一趋势。答案将显而易见：更多的个性化。
当这一切发生时，即使是那些从未通过广告购买的人也会开始点击、预约电话和注册——因为这些信息会让他们感觉是为他们量身定制的。
查看原文
AI is changing internet marketing, and it’s going to kill spam ads completely.<p>Let’s define spam ads: they’re the ads you didn’t ask for and don’t care about, but they still show up in your feed.<p>People are tired of seeing irrelevant ads. The old playbook—broad targeting, generic messages—doesn’t work anymore. To get someone’s attention today, you need to say something they actually care about. That means showing relevant messages to the right people, across the right channels.<p>The next logical step? Personalized marketing for everyone. Data providers are already gathering more intent data, and software will use that to generate ads and messages tailored to each person. Not just by audience segment—by individual.<p>This is already starting. Smarter companies are doing it now. The rest will catch up once they realize their marketing is falling flat. The answer will be obvious: more personalization.<p>And when that happens, even people who never buy from ads will start clicking, booking calls, and signing up—because the message will feel like it was made for them.