请问HN:有哪些最佳的市场推广策略可以吸引独立开发者作为早期用户?

1作者: maxime_wellapp14 天前原帖
嘿,HN, 我是Maxime——一名产品开发者,曾担任Qonto的产品负责人(可以理解为欧洲的Brex,估值约60亿美元)。我最近开始构建一个新的项目,叫做[Well](https://wellapp.ai),我们通过远程浏览器或Chrome扩展程序部署自主代理,代表创始人收集供应商发票。这个想法是为了节省他们在手动追踪财务操作时所花费的时间和精力。 在我们塑造产品的过程中,我在认真思考*独立黑客的市场进入策略(GTM)*——这是我非常尊重的一个群体,我相信他们可以成为我们的早期支持者。他们反应迅速,提供真实反馈,并且在各个方面都有自己的见解。 到目前为止,我正在探索以下方式来吸引和参与他们: - 在*Hacker News*上发帖(像这样!) - 在*Reddit*上回答相关主题 - 在*Product Hunt*上发布 - 通过*AppSumo*进行限时优惠 我很想听听这个社区的看法: - 在针对独立黑客时,哪些GTM策略对你最有效? - 你还会推荐哪些被忽视的渠道、社区或策略? - 你如何平衡“发布”和持续出现之间的关系? 任何见解——即使是反向的观点——都将非常有价值。谢谢!
查看原文
Hey HN,<p>I’m Maxime — a product builder and former Head of Product at Qonto (think Brex for Europe, ~$6B). I recently started building something new called [Well](https:&#x2F;&#x2F;wellapp.ai&#x2F;), where we deploy autonomous agents (via remote browsers or Chrome extensions) to collect supplier invoices on behalf of founders. The idea is to save them time and mental load from chasing finance ops manually.<p>As we’re shaping the product, I’m thinking hard about *go-to-market (GTM) for indie hackers* — a group I deeply respect and believe could be our early champions. They move fast, give real feedback, and are opinionated in all the right ways.<p>So far, here’s what I’m exploring to attract and engage them:<p>- Posting on *Hacker News* (like this!) - Answering relevant threads on *Reddit* - Launching on *Product Hunt* - Running a limited-time offer via *AppSumo*<p>I’d love to hear from this community:<p>- What GTM tactics worked best for you when targeting indie hackers? - What other overlooked channels, communities, or tactics would you recommend? - How do you balance “launching” vs. just showing up consistently?<p>Any insight — even contrarian ones — would mean a lot. Thanks!