在没有资金或受众的情况下，成功获得我的前100名用户（现在已达到10,000名用户）
我的SaaS现在有10,000名用户。
一开始，当目标是从0增长到100名用户时，我没有任何粉丝，也没有花钱做市场营销的计划。
这条路是100%可行的。我亲身经历过，所以我知道它有效。
这需要你投入时间和精力，因为如果你不花钱，那你就得用时间来弥补，但最终绝对是值得的。
以下是我们（两个人）获得前100名用户的路径：
- 我们的第一批用户来自我们在Reddit上发布的想法验证帖子。
- 这是一篇标题为“让我们交换反馈！”的帖子，我们在其中获得了对我们想法的反馈，并回馈给其他人。
- 当我们发布我们的MVP时，我们私信了那些给予反馈的人，其中一些人注册了。
- 我们还在同一个子版块发布了一个启动帖子（在那个子版块是被允许的）。
- 后来，我们在Reddit上发布了几次，分享我们的旅程和迄今为止学到的小经验。
- 此后的营销策略是积极参与X上的创始人社区。
- 主要是在“公开构建”中，也在“创业社区”中。
- 采取大量行动是关键，因此我们设定了每天3个帖子和50个回复的目标。
- 发布内容包括：
- 首先提供价值：分享我们在构建过程中学到的有用建议和经验教训。
- 与他人互动：回复其他帖子，联系其他人，提供我们能提供的帮助。
- 营造热度：公开庆祝即使是最小的胜利（例如，获得我们的第一个3名用户、前20名用户等）。
- 产品提及：当我们真心认为我们的产品能帮助某人解决问题时提及我们的产品。
- 我们花了两周的时间每天这样行动，才达到了前100名用户。
- 我们是两个人在做这件事，并且在社区中很快获得了关注，因此作为一个独立创始人，可能需要更长的时间。
- 毕竟，如果你的产品与社区不契合，获得关注将会很困难。
- 一个好的（或至少有趣的）产品始终是关键，当然还要结合正确的营销。
这种方法可以让你获得前100名用户，并且不需要花钱，但确实需要时间和努力。
我希望这篇帖子能帮助你，并激励你采取行动。
当遇到困难时，牢记目标，记住你为什么要这样做。
查看原文
My SaaS has 10,000 users now.<p>In the beginning, when the goal was to go from 0 to 100 users, I had no following and a plan to grow without spending any money on marketing.<p>This path is 100% possible. I’ve gone through it myself, so I know it works.<p>It will require time and effort from you, because if you’re not spending money, that’s what you have to spend, but it’s absolutely worth it in the end.<p>Here's the path we took (2 people) to get our first 100 users:<p>- Our absolute first users came from our idea validation post on Reddit<p>- It was a post titled “Let’s exchange feedback!” where we got feedback on our idea and gave others feedback in return<p>- We DMed those who gave feedback when we released our MVP and a few of them signed up<p>- We also made a launch post in the same sub (was allowed in that sub)<p>- We would post a few times on Reddit later on sharing our journey and the small lessons we had learned so far<p>- Our marketing strategy after this was to be very active in founder communities on X<p>- This was mainly in “Build in Public” but also in “Startup Community”<p>- Taking a lot of action is key, so we set a daily goal of 3 posts and 50 replies each<p>- Posting consisted of:<p><pre><code> - Providing value first: Shared helpful advice and lessons we learned from our building journey.
- Engaging with others: Replied to other posts, connected with people, offered help where we could.
- Building hype: Celebrated even the smallest wins publicly (e.g. getting our first 3 users, first 20 users, etc.).
- Product mentions: Mentioned our product when we genuinely thought it would help someone with their problem.
</code></pre>
- It took us two weeks of daily action like this to reach our first 100 users<p>- We were two people doing it and we managed to get traction pretty quickly within the community, so as a solo founder it may or may not take longer<p>- At the end of they day, if your product doesn’t resonate with the community it’s going to be hard to get attention<p>- A good (or at least interesting) product will always be key, combined with the right marketing of course<p>This method can get you your first 100 users and it doesn’t require money, but it does take time and effort.<p>I hope this post helps you and inspires you to take action.<p>When it gets tough, keep the goal in mind and remember why you're doing this.