问HN：为什么营销软件还没有迎来它的“光标时刻”？
在构建人工智能营销工具两年后，我逐渐相信大多数人工智能应用，正如皮特·库门所说，是“无马车”——它们将人工智能附加到现有界面上，而不是构建以人工智能为核心的体验。
营销问题：营销人员在单个活动中需要在5到8个工具之间切换。使用Hootsuite进行排程，使用Canva进行设计，使用ChatGPT撰写文案，使用Analytics获取洞察。频繁切换工具的认知负担严重影响了生产力和创造力。
传统的营销软件迫使用户学习多个界面。我们正在尝试一种不同的方法：通过对话动态生成界面。用户不再需要导航到“社交媒体排程器”，而是可以直接说“为我创建一个关于最新人工智能趋势的X主题”，然后相应的用户界面会出现，显示帖子预览和发布功能。其他营销用例也有类似的思路。
技术方法：1/ 意图识别以解析对话请求，2/ 基于任务需求的动态组件组装，3/ 在对话线程中进行持久状态管理，4/ 多平台操作的集成协调。
假设：在人工智能时代，界面应当适应用户的意图，而不是强迫用户适应静态界面。
像Cursor和Lovable这样的应用之所以表现出色，是因为它们在设计时将人工智能作为核心，并充分利用了其对话和生成能力。我们也在为营销构想类似的方法。
如果您在Twitter、Reddit等社交媒体上积极发帖，并且有兴趣测试一种新颖的营销软件方法，以帮助我们验证这一概念，我非常希望与您交流。
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After building AI marketing tools for 2 years, I've become convinced most AI applications are, in the words of Pete Koomen, "horseless carriages" - they bolt AI onto existing interfaces instead of building AI-native experiences.<p>The marketing problem: Marketers context-switch between 5-8 tools for a single campaign. Hootsuite for scheduling, Canva for design, ChatGPT for copy, Analytics for insights. The cognitive overhead of switching kills productivity and creative flow.<p>Traditional marketing software forces you to learn multiple interfaces. We're experimenting with a different approach: conversation that dynamically generates interfaces. Instead of navigating to the "social media scheduler," you say "build me a X thread on the latest AI trends" and the appropriate UI appears displaying a preview of the post and publishing capabilities. Similar idea across other marketing use cases.<p>Technical approach: 1/ Intent recognition to parse conversational requests, 2/ Dynamic component assembly based on task requirements. 3/ Persistent state management across conversation threads. 4/ Integration orchestration for multi-platform actions<p>The hypothesis: In the AI era, the interface should adapt to the user's intent, not force users to adapt to static interfaces.<p>Apps like Cursor and Lovable work so well because they were built with AI at the heart of it and leaned into their conversational and generative capabilities. We’re envisioning a similar approach for marketing.<p>If you're active online posting across social media sites like Twitter, Reddit, etc. and are interested in testing a novel approach to marketing software to help us validate this concept, I'd love to talk to you.