停止制造没人想要的产品:有效的验证方法
嘿,HN(黑客新闻),
最近我在旧金山参与了一些初创公司的工作。在与许多创始人交谈时,我注意到,由于我的目标用户是早期创始人,他们对构建产品非常专注。
他们常常会想出一个他们认为很棒的想法,无法停止思考,便急于去实现。很多时候,他们可能会连续几个月只专注于构建。虽然构建是极其重要的,对此充满热情也很棒,但我意识到他们往往并没有真正进行验证。
经过大量的测试和验证,以及阅读《妈妈测试》,我认为我知道了最佳的验证方式。在你构建任何东西之前,首先要清晰地定义你要构建的内容,快速制作一个着陆页,并让人们愿意为此付费。向他们展示演示,确保让他们看到这个着陆页。如果人们在你甚至还没有构建任何东西之前就愿意付费,那对你来说是一个很好的信号,可以继续构建,同时也能向投资者展示。
所以,我只是想把这个观点分享出来,如果有人有任何想法,请告诉我。
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Hey HN,
Recently I have been working on a couple startups in SF. And I have noticed talking to a lot of founders, since my target users are early stage founders, that they are hyper focused on building.
Often they come up with a idea they think is great and can't stop thinking about it and just shoot out to build it. Often they might go months on long just straight building. And while building is extremely important, and being so passionate about is great. I have come to realize they often end up not really validating anything.
So after a lot of testing and validation, and reading the "Mom test" of course, I think I know the best way to validate.
Before you build anything, have a clear way to define what you are building, whip up a quick landing page and get people to pay. Show them demos, and really get the landing page in front of them. If people will pay before even building something, that is a great sign for you to go ahead and build as well a to investors.
So yeah, I just wanted to put that out there, if anyone has anything to say let me know.