谷歌收回了一切

1作者: scorpiock大约 1 个月前原帖
今天我不得不解雇我们内容团队的最后一名成员,这让我感到非常痛苦。 我在2015年创办了Geekflare,谷歌认可了我们的工作,并开始给我们排名。我不会多说抱怨,因为谷歌在没有做太多SEO工作的情况下就给了我们排名,这完全是基于质量,但在2023年,一切都改变了。 回想一下:在HUC之前,我们每月大约有600万的页面浏览量,团队有33名全职员工和约20名自由职业者。我们有一个优秀且快乐的团队。我们的文章表现良好,但有一天谷歌推出了算法更新,一切都开始变得混乱。 起初,我们以为这只是一次普遍的排名调整,但谷歌显然有着不同的计划。我们遵循他们的指导,花了很多个月来改进内容,并聘请行业领袖给我们一些建议,但没有任何效果。很快,我们意识到谷歌的HCU并不是一个典型的搜索改进算法,而是一个旨在保持谷歌财务健康的计划。 无论是什么,这对我们造成了很大的影响。我们别无选择,只能开始裁员。我曾抱有乐观态度,计划分阶段进行,想着如果看到一些恢复就会停止,但现实并没有给我们任何怜悯。 今天,我们的内容团队只剩下两个人,对谷歌完全失去了信任。 我希望谷歌能够更加透明,而不是暗示“只需改善你的内容”。这本可以为我们节省金钱和心碎。 未来:我们将专注于构建对谷歌依赖较少的产品。 这就是结局。 Chandan
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Today I had to let go of the last of our content team. It hurts.<p>I started Geekflare in 2015, and Google recognized our work and started ranking. I won’t rant much, as Google ranked us without doing much SEO work. It was entirely based on quality, but in 2023, everything changed.<p>Flash back: pre-HUC, we were getting ~6 million pageviews monthly, we were 33 full-time and ~20 freelancers. We had a great, happy team. Our articles were performing well, and one day Google rolled out the algo updates, and everything started going upside down.<p>At first, we thought it was a general ranking correction, but Google had a different plan altogether. We listened to their guidelines, spent many months improving stuff, and hired industry leaders to give us some ideas, but nothing worked. Soon, it became obvious that Google HCU was not a typical search improvement algo but a plan to keep Google healthy financially.<p>Whatever it was, it impacted us in a hard way. We had no other options than to start downsizing. I was optimistic and planned to do it in phases, thinking if we see some recovery, we will stop it, but the ringmaster didn’t show any mercy.<p>Today, we are left out with just 2 people in the content team and have completely lost trust in Google.<p>I wish Google had been transparent, instead of implying &#x27;just improve your content.&#x27; It would have saved us money and heartbreak.<p>Future: We are going to focus on building products where reliance on Google is less.<p>That’s the end. Chandan