我第一次实现500美元月经常性收入——我的想法和收获
我会尽量简洁明了,不说废话。
这是我建立的第六个项目,第一个有了实际收入,虽然你可能认为500欧元的月经常收入(MRR)算不上多,但对我来说这是巨大的进步。我不是来宣称这有多好,只是想分享我如何走到这一步以及我学到的东西。我知道我还有很多需要学习的地方。
1. FitMe - 30个用户,0美元,失败(花了6个月时间开发,推出后没有用户反馈,感到非常疲惫和厌倦,技术上也非常具有挑战性。我建造了一个“酷”的东西,而不是我真正想要的。)
2. Pickpocket Alert - 0美元,失败,32,000个用户。(不知道如何变现。)
3. Nationality Guesser - 9欧元月经常收入,失败,22,000个用户。(定价糟糕,觉得这个应用有点种族歧视,所以我停止了。)
4. Ultra Mega Chad(AI聚合器) - 0美元,失败,50个用户。公平地说,我只是想学习大型语言模型API/提示的工作原理,我认为这个项目有潜力,并且看到了一些竞争对手崛起。
5. Feasty AI - 0美元,失败,0个用户。我很快意识到:我在做什么?我在建造什么?谁会需要这个?没有人。我需要停止构建我觉得酷的东西,只构建人们需要的东西。
6. AEO Checker - 3,000个用户 - 500欧元月经常收入,成功?当前项目AEO Checker。
1. 寻找创意
查看Google Trends/TikTok趋势,看看哪些在增长,哪些在被讨论,是否有一些但竞争者不多?Google上的关键词竞争是否较低?如果是,那就去做吧。
2. 尽快推出,只需构建一个功能。
这就是你所需要的,1个功能。人们为此付钱吗?是的话,继续。不是的话,去下一个创意。在1-2周内构建一些东西,看看是否有人购买。
3. 为月经常收入而构建,而不是为了用户
不要追求更多用户,而是追求更多付费用户。我在我的Pickpocket Alert应用中得到了32,000个用户,但我没有赚到一分钱。Nationality Guesser有22,000个用户,但只有3个付费用户。不要浪费时间追求增加用户数量,甚至不要跟踪它。只跟踪付费用户。AEO Checker的用户少得多,但它的收入是我之前构建的任何项目的500倍。
4. 定价
提高你的价格。就这样做。我最初定价为每周3欧元或每月9欧元,得到了几个订阅者。然后我将价格提高到9-25-55欧元,得到了两位购买55欧元的用户,这相当于6位用户购买我之前最高的9欧元。富有的用户无论如何都会购买你最高级别的产品,所以就把价格定得更高。我甚至在考虑定得更高,我的竞争对手已经在这么做了。
5. 免费试用
一开始去掉它们。需要你产品的人无论如何都会购买。不需要的人只会使用免费试用而不会转化。除非你的产品好得令人难以置信,即使是不愿意付费的用户也会最终付费,否则就不要这样做。如果你在构建SaaS,我认为这不值得。
6. 用户引导/转化
设计某种流程或引导,让用户需要承诺使用你网站提供的某些内容,然后在最后给他们想要的东西,放在付费墙后面。
7. SEO
这非常困难,有很多专家,竞争对手也会购买广告。在我看来,最重要的即时SEO提升是你的域名。停止使用愚蠢的域名,直接将你的域名/项目命名为它的功能或用户搜索的内容。(例如,对我来说,我知道用户会搜索AEO Check,因此我的域名是aeochecker.ai)
8. X
Twitter/X是如此强大,开始在你的账户上发布关于公开构建的内容,每天随机发布2-3条,你会从中获得推荐。
9. Reddit
利用Reddit进行推广,但要聪明地做,不要随意宣传你的产品,否则会立即被封禁,毫无意义。找到超级小众和小型的子版块。这就是我在一个只有1,000名成员的子版块中获得18,000次浏览的原因。
我还需要学习更多的其他主题:广告、用户生成内容、定价(需要改进)、X上的发帖。你们对这些有什么看法,我很想听听更多成功人士的意见。也许我发现的并不是真正的好建议,我只是运气好,不知道。
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I will keep this as straight to the point and no BS as possible.<p>This is the 6th Project I build, the first one to have meaningful revenue, however you could consider 500€MRR as little revenue, but for me it's great progress. I'm not here to say that this is a lot, just here to share my thoughts on how I got here and what I learned. I know I still have a lot to learn.<p>1st: FitMe - 30 Users, 0$, Failure (Built for 6 months, launched, 0 user feedback, was so tired and sick of it, extremely technically challenge. I built something that was "cool" not that I wanted)
2nd: Pickpocket Alert - 0$, Failure. 32,000 users. (Didn't know how to monetize.)
3rd: Nationality Guesser - 9€MRR, Failure. 22,000 users. (terrible pricing, feel kind of guilty the app is a bit racist so I stopped.)
4th: Ultra Mega Chad (AI Aggregator) - 0$, Failure. 50 users. To be fair I just wanted to learn how LLM api's/prompting work, i think this has potential and have seen competitors rise.
5h: Feasty AI - 0$, Failure 0 users. I realised quickly: What the FK am i doing? What the FK am I building. Who even asked for this? Nobody. I need to stop building things I find cool and ONLY build shit people NEED.
6th: AEO Checker - 3,000 Users - 500MRR€, Success? Current project AEO Checker<p>1. Finding Ideas
Go on Google Trends/Tiktok trends, what's growing, what's being talked about, are there some but not too many competitors? Are the keywords on Google low competition? Ok go for it.<p>2. Launch ASAP, just build 1 feature.
That's all you need, 1 feature. Are people paying for it? Yes -> continue. No -> Go next idea. Build something in 1-2 weeks and see if someone buys.<p>3. Build for MRR not for users
Do not chase more users, chase more PAID users. I got 32k users in my Pickpocket Alert app, yet I made 0 money. Nationality Guesser got 22,000 users yet only 3 paid. Don't waste your time chasing the increased users. Don't even track it. Only track paid users. AEO Checker has way less yet it pays 500x more than any other project I've built.<p>4. Pricing
Raise your prices. Just do it. I started with 3€ a week or 9€ a month and got a few subscribers. Then I raised prices 9-25-55 and got two people who bought 55€ which equates to 6 people getting my previous highest 9€. The rich users will buy your highest tier ANYWAYS, so just price it higher. I'm even thinking of pricing even higher, my competitors already are..<p>5. Free Trials
Remove them at first. People who need your product will buy it anyways. People who don't need it will just use the free trial and not convert anyways. Unless your product is so insanely good that even users who wouldn't pay end up paying, don't do it. If you're building a saas its not worth imo.<p>6. Onboarding/Conversions
Have some sort of flow or onboarding where users need to commit to something your site offers, then at the end give them what they want behind a paywall.<p>7. SEO
It's so hard, there are so many experts and competitors will buy ads anyways. The most important instant SEO boost IMO is your domain name. Stop using stupid domain names, just straight up name your domain/project what it does or what users search. (i.e. for me, I know users will search AEO Check hence my domain aeochecker.ai )<p>8. X
Twitter/X is so powerful, start posting on there with your own account about build in public, random 2-3 posts a day and you get referrals from there.<p>9. Reddit
Use reddit to promote but do it smart, DO NOT plaster your product you'll get instantly banned and its pointless. Find super niche and super small sub-reddits. That's how I got a 18k views post in a subreddit with 1k members.<p>Other topics I need to learn more about: Ads, UGC, Pricing (need to improve), X shitposting. What do you guys think of these, I'd love to hear more from more successful people. Perhaps what I found isn't actually good advice and I just got lucky, idk.