问HN：关于如何从风险投资支持的科技行业转型，有什么建议吗？
我正在考虑从与风险投资支持的B2B SaaS初创公司转向与主街上的B2C企业合作。<p>对于那些有类似转变想法的人，有什么建议吗？特别是在保持挑战性、获取信息以及将有价值的炒作周期概念传达给那些对炒作不感兴趣的人方面。<p>虽然玩弄新奇的玩意儿很有趣，但通过创造与当下炒作周期相关的产品来帮助投资者赚钱，这些产品又被其他B2B SaaS公司使用，感觉实在是缺乏灵魂。<p>（我的背景主要是在市场进入（GTM）系统和数据分析方面，但我认为这个问题适用于任何人。）
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I'm exploring moving away from work with VC-backed B2B SaaS startups and towards working with B2C businesses on Main Street.<p>For anyone else who's felt inclined to make a similar pivot - any advice? Particularly when it comes to remaining challenged, informed, and translating valuable hype-cycle concepts to people who don't care about hype.<p>While it's interesting to play with shiny toys, helping investors make money by creating products related to the hype-cycle de jour that get used by other B2B SaaS companies just feels soulless.<p>(My background is in GTM systems and data analytics mostly, but I think the question applies to anyone)