如何在没有收入的情况下销售最小可行产品（MVP）？
我是一名专注于初创企业的软件开发者，最近构建了一个技术上稳健、在价格和功能上都具有良好定位的最小可行产品（MVP）。可以把它看作是类似于Semrush或Snowflake的更便宜、简化的替代品——虽然不完全是那样，但大致上属于“初创企业定价的企业工具”这一类别。
这个应用尚未公开发布，但随时可以推出。我并不是在寻求对产品的反馈或试图推广它。我想弄清楚在发布或获得用户关注之前，像这样的产品的销售路径。我在目标市场中没有现成的受众或强大的网络。我也考虑过白标（white labeling）作为一种选择，但不太确定。
对于那些在收入前销售过SAAS产品的人：
- 你是如何进行销售或外展的？
- 你是预售、冷邮件、建立合作伙伴关系，还是采取其他完全不同的方式？
- 你会考虑在Flippa或类似平台上列出吗？
- 你是如何确定销售价格的——是基于预期增长还是假设的重复用户（比如，12个月内10个基本计划用户）？
希望能听到任何经历过类似情况的人的意见。谢谢！
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I'm a startup-focused software developer, and I recently built an MVP that’s technically solid and well-positioned on price and functionality. Think of it as a cheaper, streamlined alternative to something like Semrush or Snowflake - not literally that, but in that general “enterprise tool at startup pricing” lane.<p>The app hasn't been publicly launched, but it could be at any time. I’m not looking for feedback on the product or trying to promote it. What I’m trying to figure out is the sales path for something like this before launch or traction. I don’t have an existing audience or strong network in the target market. I also thought of white labeling as an option, but I'm not sure.<p>For those of you who’ve sold a SAAS product pre-revenue:<p>- How did you approach sales or outreach?
- Did you pre-sell, cold email, build partnerships, or something else entirely?
- Would you consider listing on Flippa or similar platforms?
- How did you determine a sales price - based on projected growth or hypothetical recurring users (say, 10 users on a basic plan for 12 months)?<p>Would appreciate hearing from anyone who has dealt with a similar situation. Thanks!