我以为便宜的产品能吸引更多用户,但我错了。
这个月,我的SaaS平台QRAnalytica.com达到了一个新的里程碑:收入达到1046美元。<p>对于一个在日常工作之外独自创业的人来说,这个数字意义重大。但我走到这一步的过程却是充满了我不断犯的一个重大错误。<p>当我在2024年12月推出时,我的逻辑很简单:尽可能便宜。我定价为99美元。我想,“价格越低,注册的人就会越多,对吧?”<p>错了,错得离谱。<p>第一笔收入直到2025年2月14日才到来。在接下来的几个月里,我一直在处理低价值的注册用户,感觉自己在原地踏步。<p>转折点是Marc Lou在LinkedIn上的一篇随机帖子。他谈到定价应该基于价值,而不是追求最低价格。顿时,我恍若醍醐灌顶。<p>我决定进行一次实验,开始提高我的价格。<p>从99美元涨到149美元……多了几个注册用户。<p>从149美元涨到249美元……情况开始发生变化。我吸引了不同类型的客户——那些理解价值并愿意投资于真正解决方案的人。<p>我甚至测试了349美元的价格。<p>结果是?提高价格并没有吓跑客户,反而吸引了合适的客户。这直接导致了我第一次收入超过1000美元的月份。<p>如果你正在构建某个产品,我给你的建议是:对高定价的恐惧是现实的,但低定价的成本更大。<p>为你所提供的价值收费,而不是你花费的时间。<p>继续向前,勇往直前!
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This month, my SaaS QRAnalytica.com hit a new milestone: $1,046 in revenue.<p>For a solopreneur building this after my day job, this number means the world. But the path to get here was paved with a massive mistake I kept making.<p>When I launched back in December 2024, my logic was simple: make it as cheap as possible. I priced it at $99. I thought, "The lower the price, the more people will sign up, right?"<p>Wrong. So wrong.<p>The first dollar didn't even come until February 14th, 2025. For months, I was dealing with low-value sign-ups and felt like I was spinning my wheels.<p>The turning point was a random LinkedIn post by Marc Lou. He talked about pricing based on value, not on being the cheapest option. A lightbulb went off.<p>I decided to run an experiment. I started raising my prices.<p>From $99 to $149... a few more signups.<p>From $149 to $249... things started to change. I attracted a different type of customer—one who understood the value and was ready to invest in a real solution.<p>I even tested $349.<p>The result? Increasing my price didn't scare customers away. It attracted the right ones. And it led directly to my first $1k+ month.<p>If you're building something, here's my advice: The fear of pricing too high is real, but the cost of pricing too low is even greater.<p>Charge for the value you deliver, not the time you spent.<p>Onwards and upwards!