Meta的破碎API:Facebook如何扼杀小型开发者的创新
<p><pre><code>Meta的破碎API正在摧毁小型开发者
我创建了Socialync,一个社交媒体调度工具。Meta批准了我的应用程序,给予了所有必要的权限以获得高级访问。
准备好发布了吗?还不完全。
问题
当用户连接Facebook页面时:
{“data”: []}
每次都是零页面。100%的失败率。
但在我测试时一切正常。我的页面显示出来,帖子成功安排。
问题在哪里?Meta在没有告知的情况下,给予应用管理员特权访问。
用户和我有相同的设置——相同的商业组合、相同的权限、相同的OAuth流程。然而,API只对我(管理员)有效,而对实际用户无效。
为什么用户看到“已连接”但却无法使用
当用户授权Socialync时:
- Facebook显示“已连接”
- 所有权限“已授予”
- OAuth成功完成
但API返回空:{“data”: []}
Meta在API层面阻止了它。连接存在,但商业组合页面需要的business_management权限并没有提前说明。
就像你有一张音乐会门票,但门口却需要一个他们没有告诉你的VIP通行证。
真正的要求
经过几周的调试:商业组合页面需要business_management权限。
问题:
1. 文档不清晰
2. 直到你构建完一切才能发现
3. 所有创作者/企业都使用商业组合
4. 审批需要2-4周
5. 在此期间,100%的用户应用都无法使用
即使是Buffer和Hootsuite也无法满足这些用户。
“支持”体验
电子邮件支持——不存在 电话——不存在 聊天——仅限广告客户 论坛——困惑的开发者 错误报告——黑洞
Meta抛弃了小型开发者。
经济学
Meta:1170亿美元收入,71,000名员工,却没有基本的开发者支持。
为什么?小型开发者无法产生广告收入。只有大型企业才重要。
每天发生的事情
场景1:开发者构建6个月→无法使用→放弃项目 场景2:初创企业融资→权限墙→烧钱→失败 场景3:公司为Facebook构建→不可能→转型
Meta应该做的事情
1. 诚实的关于business_management要求的文档
2. 在审批前使用非管理员账户进行测试
3. 真实的支持团队
4. 透明的审核流程
5. 30天的宽限期
这不会发生。Meta不在乎。
信息
Meta的平台对小型开发者充满敌意:
- 不完整的文档
- 不透明的审批
- 没有支持
- 隐藏的限制
他们希望你购买广告,而不是构建应用。
现在怎么办?
请求了business_management权限。等待2-4周。
与此同时:应用对100%的用户都无法使用。发布暂停。用户感到沮丧。Meta不在乎。
在Meta上构建?不要。
使用Twitter、LinkedIn、TikTok——这些平台:
- 提供准确的文档
- 提供真实的支持
- 重视开发者
小型开发者在Meta并不受欢迎。</code></pre>
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<p><pre><code> Meta's Broken API is Killing Small Developers
I built Socialync, a social media scheduler. Meta approved my app for Advanced Access
with all needed permissions.
Ready to launch? Not quite.
The Problem
When users connect Facebook Pages:
{"data": []}
Zero pages. Every time. 100% failure rate.
But it works perfectly when I test it. My pages show up, posts schedule successfully.
The catch? Meta gives app admins privileged access without telling them.
Users and I have identical setups - same Business Portfolio, same permissions, same
OAuth flow. Yet the API only works for me (the admin), not actual users.
Why Users See "Connected" But It Doesn't Work
When users authorize Socialync:
- Facebook shows "Connected"
- All permissions "Granted"
- OAuth completes successfully
But the API returns empty: {"data": []}
Meta blocks it at the API level. The connection exists but Business Portfolio pages
need business_management permission that isn't mentioned upfront.
Like having a concert ticket but the door requires a VIP pass they didn't tell you
about.
The Real Requirement
After weeks debugging: Business Portfolio pages require business_management permission.
Problems:
1. Not documented clearly
2. Can't discover until you've built everything
3. All creators/businesses use Business Portfolio
4. Approval takes 2-4 weeks
5. App broken for 100% of users meanwhile
Even Buffer and Hootsuite fail for these users.
The "Support" Experience
Email support - doesn't exist Phone - doesn't exist Chat - advertisers only
Forums - confused developers Bug reports - black hole
Meta abandoned small developers.
The Economics
Meta: $117B revenue, 71,000 employees, no basic developer support.
Why? Small developers don't generate ad revenue. Only large enterprises matter.
What Happens Daily
Scenario 1: Developer builds 6 months → Doesn't work → Abandons projectScenario 2:
Startup raises funding → Permission walls → Burns runway → FailsScenario 3: Company
builds for Facebook → Impossible → Pivots away
What Meta Should Do
1. Honest docs about business_management requirement
2. Test with non-admin accounts BEFORE approval
3. Real support staff
4. Transparent review process
5. 30-day grace period
Won't happen. Meta doesn't care.
The Message
Meta's platform is hostile to small developers:
- Incomplete documentation
- Opaque approvals
- No support
- Hidden restrictions
They want you to buy ads, not build apps.
What Now?
Requested business_management. Waiting 2-4 weeks.
Meanwhile: app broken for 100% of users. Launch on hold. Users frustrated. Meta doesn't
care.
Building on Meta? Don't.
Use Twitter, LinkedIn, TikTok - platforms that:
- Provide accurate docs
- Offer real support
- Value developers
Small developers are not welcome at Meta.</code></pre>