我的SaaS从每月6,523美元跃升至12,648美元,以下是我的方法。
这是我关于Postiz在一个月内实现收入翻倍的故事。请随时问我任何问题。
我看到了一个机会
Postiz传统上是一个开源的社交媒体排程工具。八月份,我开始看到一些有趣的事情:关于人们如何使用n8n自动化社交媒体的新YouTube视频。起初,我觉得这很酷,后来我发现了一个模式。许多人在“Skool”上开设了关于如何使用n8n的群组。成千上万的模板,其中包括如何创建病毒式的AI帖子。
我喜欢这个的几个原因:
- 努力少,人们下载模板后就可以直接使用(流失率低)。
- 结果导向而非工具导向——人们购买的是他们想要的结果,而不是一个需要摸索使用的工具,或许能给他们带来结果。
- 这是一个快速增长且是今年最大的趋势之一。
- 我可以轻松地针对他们。
- 技术人员更倾向于使用我的开源工具来自动化社交媒体,而不是闭源的工具。
实施
所以我做的第一件事就是创建一个官方的n8n节点。老实说,这非常简单;我只是告诉Cursor:“你看到我的公共API了吗?”只需将其制作成n8n节点——一个小时的工作(当然,我是以他们的起始模板为基础进行克隆的)。我将其提交给n8n,花了一段时间。
与此同时,我在Upwork上发布了一个新工作:“去Skool上的n8n群组,找到创始人及其电子邮件。”一些聪明的人可以自动化这个过程,也许使用ChatGPT Atlas,但这太便宜了,我并不太在意。
我想要主动联系他们,所以我首先购买了一个新域名,并对我的电子邮件进行了预热(你可以使用像Lemwarm这样的软件)。这很重要,以防你被标记为垃圾邮件,这样就不会是你的主要域名。
然后你可以使用像Lemlist这样的软件进行自动化。(这些是最贵的软件,你可以找到更便宜的。)
现在,最重要的是,你该写些什么?
写什么
每次我收到冷邮件时,我通常会将其标记为垃圾邮件。这很烦人——是的,是的,给我推销你的服务。人们希望快速获得价值,如果你在推销自己的东西,你就会被标记为垃圾邮件,声誉也会受损。
我没有收到任何负面回复,这一切都围绕着Alex Hormozi的观点——“这对我有什么好处?”这个提议必须好到让你觉得不接受就是傻瓜。
亮点:
- 标题使用小写字母以吸引注意。
- 我能回报你什么(这使得提议如此吸引人)。
我开始看到大量的新模板。
所以我进一步扩展,并抓取了:
- 竞争对手的YouTube视频
- 竞争对手在n8n上的模板
然后发生了一件疯狂的事情。
收入
我被“TRW”——Andrew Tate的群组推荐。虽然我对这个人并不太感兴趣,周围有很多传闻,但他显然没有参与,这只是他群组中的一个管理员。
所以这个管理员创建了一个使用Postiz的模板,并且还使用了Postiz的联盟链接(太棒了!)。从那时起,我将注意力转向了自动化(创建了MCPs,增加了更多的AI自动化功能,等等)。
总结
我没有改变我的产品,而是改变了焦点和受众。
这:
- 带来了更多的人。
- 降低了我的流失率——因为自动化是自动的,所以你不需要一直去操作。
- 让我置身于社交媒体排程工具的蓝海,因为它们都在做同样的事情。
查看原文
This is my story of Postiz doubling its revenue in one month.
Feel free to ask me anything.<p>I saw an opening
Postiz is traditionally an open-source social media scheduling tool.
In August, I started seeing something interesting: new YouTube videos about how people are automating their social media with n8n.<p>First, I thought it was cool, then I saw a pattern.
Many people opened "Skool" groups on how to use n8n.
Thousands of templates, but among them, how to create viral AI posts.<p>I liked it for a few reasons:<p>Low effort, people download the template and use it to post (low churn)<p>Outcome instead of a tool - people buy the result they want, not a tool that they will need to figure out how to use, and maybe will get them results.<p>It's a super-growing and one of the biggest trends of this year.<p>I could target them easily<p>Technical people would be drawn more to automate social media with my tool as it's open-source rather than a closed-source one.<p>Implementation
So the first thing I did was to create an official n8n node. Honestly, it was super easy; I just told Cursor, "Do you see my public API?" Just make an n8n node out of it - an hour of work (of course, I cloned their starter template as a base)<p>I submitted it to n8n, and it took a while.<p>Meanwhile, I opened a new job on Upwork: "go to n8n groups on Skool, find the founder, and their email."<p>Some smart people can automate the process, maybe with ChatGPT Atlas, but it's so cheap that I didn't care much.<p>I wanted to cold outreach all of them, so first I bought a new domain and warmed up my email (You can use software like Lemwarm). It's important, in case you are marked as spam, it won't be your primary domain.<p>Then you can automate with software like Lemlist.<p>(Those are the most expensive software; you can find cheaper.)<p>Now, the most important thing is, what do you write?<p>What to write
Every time I get a cold outreach email, I usually mark it as spam. It's annoying - yes, yes, offer me your service.<p>People want to get value fast, and if you sell your stuff, you will be marked as spam and get a bad rep.<p>I got zero bad replies, and it's all around Alex Hormozi - "What's in it for me?"<p>The offer must be so good that you should be a sucker not to take it.<p>https://share.cleanshot.com/5sRfTByD<p>Highlights:<p>Lower case letters in the title to grab attention<p>When I can give you in return (that's what makes it so attractive)<p>I started to see tons of new templates.
So I scaled it more and scraped also:<p>- Competitors' YouTube videos
- Competitors' templates on n8n<p>And then something crazy happened.<p>Revenue
I was featured on "TRW" - Andrew Tate group.
Not a big fan of the guy with all the rumors around him, but he was obviously not involved; it was just a mod in his group.<p>So the mod created the template with Postiz and also used Postiz's affiliate link (great!)<p>Since then, I shifted my attention to automation (Created MCPs, more AI features for automation, and so on)<p>Bottom line
I did not change my product, I changed the focus and the audience.<p>That:<p>Brought me more people<p>- Decreased my churn - because automation is automated, so you don't need to touch it all the time.<p>- Put myself in the blue ocean of social media schedulers as they all do the same.