问HN:为什么每个B2B SaaS都必须看起来像Linear/Stripe?

2作者: PaulShin2 个月前原帖
我是一个创始人(也是前建筑师),正在构建一个物流操作系统。最近,我收到了反馈,称我的网站看起来“便宜且丑陋”,因为我使用了衬线字体和雕刻风格的美学,而不是标准的无衬线“清洁科技”外观。 我的初衷是想营造一种“探索时代”的氛围,因为人工智能时代感觉像是在开辟未知的领域。但用户似乎习惯于只信任“标准蓝色SaaS用户界面”。 我想问HN:一个B2B工具是否必须遵循“标准现代用户界面”才能被认真对待?还是在企业软件中还有空间容纳独特甚至可能引发争议的美学? 我正在考虑是妥协重新设计成“无聊但安全”,还是坚持我们的灵魂。希望听听你们对“品牌独特性与用户界面熟悉度”的看法。
查看原文
I&#x27;m a founder (and ex-architect) building a logistics OS. Recently, I received feedback that my site looks &quot;cheap and ugly&quot; because I used Serif fonts and an engraving style aesthetic instead of the standard Sans-Serif &quot;Clean Tech&quot; look.<p>My intent was to evoke the &quot;Age of Exploration&quot; vibe, since the AI era feels like charting unknown territories. But users seem conditioned to trust only &quot;Standard Blue SaaS UI.&quot;<p>My question to HN: Does a B2B tool have to follow the &quot;Standard Modern UI&quot; to be taken seriously? Or is there room for distinctive, maybe even polarizing, aesthetics in enterprise software?<p>I&#x27;m debating whether to cave in and redesign to &quot;boring but safe&quot; or double down on our soul. Would love to hear your thoughts on &quot;Brand Distinctiveness vs. UI Familiarity.&quot;