我在谷歌广告上花了1000美元，以下是我学到的经验。
我经营一家小型服务型企业，并在谷歌上进行了多次广告活动。与代理机构或亿万富翁公司相比，1000美元可能不算多，但对我来说，这是一笔很大的金额，因为我仍处于初创阶段。
在我的广告活动期间，我还花时间与谷歌广告策略师一起审查我的广告。这似乎只是“销售人员”的一个花哨的称谓，他们的主要目标似乎是让用户花更多的钱。
以下是我学到的内容：
展示广告——所有来自展示广告的点击都是欺诈性/无效的，似乎是因为孩子们在应用程序上点击。我从这些广告活动中没有产生任何销售，尽管进行了多次优化。我确实告诉了广告专员，但我感觉他们被训练成不承认这一点。
Performance Max广告活动毫无用处——它们的设计目的是让你花费最多却获得最少的回报。这个广告活动几乎没有产生任何销售，大部分销售都是因为该活动花费了我的品牌名称的排名费用。Performance Max为我的关键词出价高达30倍到50倍，所以当我把这些关键词转移到搜索广告活动时，我只需支付几美分。
搜索广告活动——对于小型企业来说，除了为自己的品牌名称排名之外，运行这些广告似乎太昂贵了。
广告专员被鼓励给你建议以增加支出。大多数建议包括——增加预算、提高每次点击费用。
专员没有提出任何减少广告活动中无效点击的建议。
当我报告销售表现不佳时，没有收到任何回复。
我感觉这些策略师只是被训练成尽可能多地处理广告客户，建议他们花费“更多”，以便系统学习，而不是关注实际结果。
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I have a small business (service) and I ran multiple ad campaigns on Google. $1000 might not be a lot when compared to agencies or billion dollar companies but it is a very big amount for me since I am still in early stages.<p>During my campaigns I also spent time with Google Ad Strategists to go through my campaigns. It just seems like a fancy title for 'Sales people', and their main aim appears to be to make users spend more.<p>Here is what I learned -<p>Display Ads - All clicks from Display Ads were fraudulent/invalid and it appears it comes from Kids click on Apps. I generated 0 sales from these campaigns despite doing many optimizations. I did let the ad specialist know however I felt they are trained not to acknowledge this.<p>Performance Max campaigns are useless - They are designed to make you spend the most and give the least return. The campaign barely generated any sales and most of them were because the campaign ended up spending for ranking for my own brand name. Performance Max was bidding 30x-50x for my keywords so when I moved those keywords to a search campaign, I was paying only few cents.<p>Search Campaigns - For small business they just seem too expensive to run besides ranking for my own brand name.<p>Ad Specialists are encouraged to give you suggestions to spend more. Most of the suggestions included - Increasing the budget, increasing cost per click.<p>No suggestions by the specialists were made on how to reduce invalid clicks for the campaigns.<p>No replies were received when I reported poor sales performance.<p>I feel like the strategists are just trained to churn through as many advertisers as possible, advise them to spend "more" for the system to learn but not focus on actual results.