请问HN：有哪些资源可以帮助提高外部销售能力？
你好！<p>我在密歇根州经营一家小型定制软件公司。<p>我希望在外部销售方面有所提升，不仅仅局限于冷邮件或通过LinkedIn联系他人。<p>我们即将开始发布案例研究并进行一些外部推广，所以我想花些时间学习外部销售，提升我的技能。<p>你有什么推荐的课程、书籍或框架，适用于B2B外部销售、咨询式销售或建立有效的推广渠道吗？<p>谢谢！
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Hi!<p>I run a small custom software company in Michigan.<p>I want to get better at outbound sales beyond just cold emailing or messaging people through LinkedIn.<p>We’re about to start publishing case studies and doing some outreach, so I want to take some time to study outbound sales and improve my skills.<p>Any recommended courses, books, or frameworks for B2B outbound sales, consultative selling, or building effective outreach pipelines?<p>Thanks!