问HN：为什么科技公司会有如此令人困惑的命名方案？
除了市场营销方面，我很想了解最近电脑制造商和科技公司在产品命名上复杂化的心理和理由。虽然在某个阶段，这可能暗示着逐步更新，但最近在短时间内完全放弃系列名称并没有明确指示出最新的产品（假设这是他们的市场营销目标）。我想知道这一切背后的原因是什么。
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While marketing aside, I’d love to know the psychology and rationale behind computer manufacturers and tech companies complicating naming of their products lately. While at one point it may have suggested incremental updates, lately the complete abandonment of the series itself in a short span doesn’t suggest what’s the latest one to buy (assuming that’s the marketing goal). I’m wondering what is the rationale behind it all.