请问HN:即将推出一个小众服务,我应该如何准备?
你好,
我已经在一个小众产品的最小可行产品(MVP)上工作了一个多月,我相信它已经准备好进行Beta测试。
在发布之前,有哪些步骤可以帮助我进行一次成功的Beta发布?
以下是我在发布前的清单:
1. 网页展示产品的功能以及解决了什么问题。
2. 加入一个Beta候补名单,加入一个社区,以获得支持、视频和功能请求。
3. 在社交网站的特定社区(如Reddit、Discord)上发布消息。
4. 提供一个合理价格的终身通行证,给予用户一个增强计划。
当前问题:
我不知道如何定价。对于大多数人来说,它将分为三个计划,而特殊情况将有两个额外的计划。
一些功能有实际可测量的成本,例如机器人、短信等。我不确定如何加价。是否应该做成单点购买?
我仍然需要构建iOS和Android应用程序,但在没有真实反馈和API构建之前不会进行。
有什么想法、反馈,如何确定价格,如何进行市场营销而不让人觉得是在营销?有什么不同的准备建议?
感谢你的反馈。
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Hello,
I've been working on a niche product MVP for little over a month and I believe its ready for beta testing.<p>What are some steps to help with a solid beta launch?<p>Here is my list before launching:<p>1. Web page demonstrates features and what problem it solves.
2. Join a beta wait list that adds to a community, for support, videos, feature requests.
3. Posting messages on specific communities on social sites like Reddit, discord.
4. Offer lifetime pass for decent price that will give the users a boosted plan.<p>Current issues:
I have no idea how to price it out. It will be broken down into 3 plans for most people, then special cases will have 2 additional plans.<p>Some features have real measurable costs for example bots, SMS, etc. Not sure how to mark those up. Make them A-la-cart?<p>I still need to build iOS and Android applications but won't do that without real feedback and an API built.<p>Any thoughts, feedback, how to figure out price, how to market without making it feel like marketing? Different Prep ideas?<p>Appreciate your feedback.