我六个月的SaaS经历，真实的数据，真实的错误，没有任何粉饰。
大约六个月前，我推出了一个SaaS平台。从那天起到现在，我将与大家分享一切：我的错误和更多经验。到目前为止，我一直在开发方面工作，对没有一个合适的分销计划，这件事情有多难一无所知。你绝对不应该通过相信那些在网上卖课程的“大师”来进入这个行业。作为一个独立创始人，你必须从头到尾自己做所有事情。我将在下面分享一些数据，但我建议你先仔细阅读我接下来要写的内容。
<p>- 我SaaS平台的前四个月
在完成MVP后，我计划在Product Hunt上进行发布。由于这是我第一次发布，我非常缺乏经验，犯了一些错误。当我第一次发布时，我的平台只有一个功能。我没有专门为我的平台创建社交媒体账号，因此没有额外的资源来支持我的第一次发布。
<p>在这个过程中，我意识到了用户体验（UX）的重要性。你在登录页面上向用户传达的信息至关重要。你的平台能做什么，以及你如何引导用户，是最重要的关键因素，因为大多数访问我网站的用户在30-40秒后就离开了，没有注册。我进行了一些改进，能够向访客解释我的平台的功能。
<p>然而，尽管如此，我在第一次Product Hunt发布的当天仍然只排在第11位，并从Product Hunt获得了大约200名用户，但没有人购买订阅。在接下来的第二和第三个月，我经历了严重的冒名顶替综合症，甚至考虑关闭平台。但随后，我的平台在韩国的一个AI SaaS目录网站上被随机分享，有一个人购买了月度订阅，这让我感到非常振奋。我继续开发平台，并增加了三个新功能，但我的用户仅积极使用其中两个。在此期间，我进行了大约9笔订阅销售，达到了100美元的月经常性收入（MRR），但我必须指出，在这段时间里，除了Product Hunt的发布，我没有采取任何营销行动。作为开发者，我在营销方面太懒惰和无能（我仍然认为我如此）。之后，当我的用户数量大约在500时，我的平台陷入了停滞。虽然我以前每天有100个访客，但这个数字降到了4，冒名顶替综合症再次从内心袭来。我在Reddit广告上花了12美元，但也没有得到任何结果。我认为我失败了，决定这个项目和我所有的努力都将付诸东流。直到发生了一些事情。
<p>我SaaS平台的最后两个月
一个拥有约30万粉丝的Instagram账号在Product Hunt上发现了我的平台，并在一篇标题为“谷歌遗忘的8个惊人网站”的帖子中将我的平台排在第七位。我获得了曝光。在此期间，2-3个人几乎每天都继续购买我的月度订阅。然而，在这个阶段，由于月度订阅价格较低且我的资源有限，我开始考虑创建一个终身订阅套餐以产生更多收入。与此同时，我继续利用从平台获得的数据进行开发，并发布了新版本，暂时将终身套餐的价格定为40美元。我的用户一定很喜欢这些新功能，因为每10个注册我平台的人中就有2个开始购买终身套餐，并更积极地使用平台。本周，我的用户超过1200人，达到了962美元的月经常性收入。我想我可以说我达到了我的第一个1000美元的月经常性收入。
<p>这个过程真的很艰难，我相信我最大的对手和敌人就是我自己。在我赚到第一个100美元之前，我内心一直充满矛盾，但在那之后，当我看到自己在解决人们的问题时，我继续开发，没有放弃。即使我失败了，我也会获得这些我正在与你分享的经验。即使到今天，仍然为时已早说我成功了，但能够感受到我的努力得到了回报，真的是一种不同的感觉。
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About 6 months ago, I launched a SaaS platform. From that day until now, I'll share everything with you: my mistakes and more. Until now, I've always been on the development side of things, and I had no idea how hard this could be without a proper distribution plan. You should definitely not get into this business by trusting those course-selling gurus on the internet. As a solo founder, you have to do everything yourself from start to finish. I'll share the numbers below, but I recommend you read what I'm about to write carefully first<p>- First 4 Months of My SaaS<p>After completing the MVP, I planned a launch on Product Hunt. Since this was my first launch, I was very inexperienced and made some mistakes. When I did my first launch, my platform only had one feature. I had no social media accounts dedicated to my platform . So I had no additional resources to support my first launch.<p>During this process, I understood the importance of UX. The message you give to users on your landing page is crucial. What your platform can do, and how you onboard users are the most important key factors because most users who visited my site were leaving after 30-40 seconds without signing up. I made some improvements and was able to explain to visitors what my platform does.<p>However, despite this, I finished the day as the 11th product in my first Product Hunt launch and gained approximately 200 users from Product Hunt, but none of them purchased a subscription. In the following 2nd and 3rd months, I experienced severe imposter syndrome and even thought about shutting down the platform. But then, after my platform was randomly shared on an AI SaaS directory website in South Korea, one person bought a monthly subscription, and this really motivated me. I continued developing the platform and added 3 new features, but my users only continued to actively use 2 of them. During this period, I made about 9 subscription sales and reached $100 MRR, but I should note that during this time, I took no marketing action other than the Product Hunt launch. As a developer, I was too lazy and incompetent for marketing (I still think I am). After that, my platform stalled when my user count was around 500. While I used to get 100 visitors to my site per day, this number dropped to 4, and imposter syndrome started hitting from within again. I spent $12 on Reddit ads but got no results from that either. I thought I had failed and decided that the project and all my efforts would go to waste. Until something happened.<p>Last 2 Months of My SaaS<p>An Instagram account with about 300k followers found my platform on Product Hunt and put my platform in 7th place in a post titled "8 Amazing Sites Google Forgot." I gained visibility. During this period, 2-3 people continued to buy my monthly subscription almost every day. However, at this stage, since the monthly subscription price was low and my resources were limited, I started thinking about creating a lifetime subscription package to generate more revenue. Meanwhile, I continued developing with the data I obtained from my platform and released the new version by putting the lifetime package on sale for $40 temporarily. My users must have loved the new developments because 2 out of every 10 people who signed up for my platform started buying the lifetime package and began using the platform more actively. With 1,200+ users, I reached $962 MRR this week. I guess I can now say I've reached my first $1k MRR .<p>The process was really tough, and I believe my biggest rival and enemy was myself. I was conflicted within myself until I earned my first $100, but after that, when I could see that I was solving people's problems, I continued developing and didn't give up. Even if I had failed, I would have gained these experiences I'm sharing with you. Even today, it's too early to say I've succeeded, but being able to feel that my hard work has paid off is truly a different feeling.