谷歌的通用商业协议旨在使购物具备人工智能原生特性。
谷歌刚刚发布了关于其通用商业协议（Universal Commerce Protocol，简称UCP）的详细信息，这是一项旨在使购物能够与人工智能代理原生协作的开放标准，而不是依赖于网站。其目的是标准化整个商业流程——产品发现、定价、结账、支付和购买后服务——使得人工智能代理能够直接完成购买，而无需为每个商家进行定制集成。商家仍然是记录中的卖方，但通过一个共同的协议暴露出功能，让代理能够比较选项并在多个商店中执行结账。如果这一模式成功推广，将削弱市场的锁定效应（包括亚马逊的），通过将产品发现和结账过程从专有用户界面转移到由人工智能驱动的意图流中，类似于开放网络协议如何降低了早期互联网门户的影响力。
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Google just published details about its Universal Commerce Protocol (UCP), an open standard aimed at making shopping work natively with AI agents instead of websites. The idea is to standardize the entire commerce flow—product discovery, pricing, checkout, payment, and post-purchase—so an AI agent can complete purchases directly without custom integrations for every merchant. Merchants remain the seller of record, but expose capabilities through a common protocol, letting agents compare options and execute checkout across many stores. If this takes off, it weakens marketplace lock-in (including Amazon’s) by shifting discovery and checkout out of proprietary UIs and into AI-driven intent flows, similar to how open web protocols reduced the power of early internet portals.