问HN:你是如何进行验证的?
亲爱的创始人们,
我正在尝试理解一些常见的创业智慧,但对我来说并不太合理。
例如,如果你给我Dropbox的源代码,我不认为我能在第一年内达到10万美元的年经常性收入(ARR)。也许,甚至达到1000美元的目标都很困难。
你会怎么做才能让一个抽象的Dropbox实现100万美元的年经常性收入?从冷邮件开始吗?定义理想客户画像(ICP),然后通过LinkedIn销售导航工具向他们发送垃圾邮件,也就是B2B销售手册?
我发现关于验证的常见建议非常笼统,这意味着它们缺乏具体性和细微差别,因此并不奏效。例如,竞争是好的,因为它证明了需求,但在竞争激烈的市场中,“粗糙的最小可行产品(MVP)”并不能成功销售。
我逐渐意识到,成功的唯一途径是通过线下销售将你的产品嵌入某种价值交付管道中:例如,聚会、贸易展等。去客户们线下聚集的地方。
在发布产品之前,你是否验证了你的想法?你是否提前知道它会成功?你是否需要通过冷邮件来寻找第一批客户?你是否觉得一开始就必须强推你的产品?
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Dear founders,<p>I'm trying to understand common startup wisdom and it doesn't make sense to me.<p>For example, if you give me the source code of Dropbox, I don't think I'll cross the 100K ARR in the first year. Maybe, even 1K goal would be a stretch.<p>What would you do to get an abstract Dropbox to 1M ARR? Start with cold emails? Define ICP and spam them through Linkedin Sales Navigator, aka B2B sales playbook?<p>I find common advice on validation super generic, which means it doesn't work as it lacks specifics and nuance. For example, competition is good because it proves demand, but "scrappy MVP" doesn't sell in competitive markets.<p>I'm arriving at the point that the only way to succeed is to get your product embedded into some kind of value delivery pipeline through offline sales: meetups, trade shows, etc. Go to a place where your customers hang out offline.<p>Did you validate your idea before shipping the product? Did you know in advance that it'll succeed? Did you have to do cold emails to find first customers? Did you feel you had to push your product at first?