为什么我的“无指标”社交网络失败并变成了一个有毒的空洞
我最近看到一个病毒视频,列出了“不存在的创业想法”,其中一个是没有指标的社交媒体平台(没有点赞、没有关注者、没有计数),旨在解决社交焦虑。
我之前实际上做过这个。我有同样的假设:如果我们去掉追求多巴胺的指标,人们就会进行纯粹而有意义的对话。
我错了。以下是发生的事情:
4chan效应:没有指标提供的“社交护栏”(即使它们是有毒的),人们并没有变得更深思熟虑;反而变得更加混乱。没有“声誉”或“公众地位”的感觉,内容迅速退化为无意义和4chan式的毒性。
价值的真空:用户不知道什么是“好”。在一个没有指标的世界里,一切都具有相同的权重。事实证明,人类需要某种形式的社会证明来导航信息。
参与悖论:人们抱怨指标,但他们不知道如何在没有指标的情况下互动。内容创作者停止发布,因为没有反馈循环。
这个项目现在被遗忘并已死去。我意识到,单靠删除几行代码(比如“点赞”或“分享”)并不能简单地去除人性中的“坏”部分。你只是在创造一个真空,而这个真空会被更糟糕的东西填满。
有没有其他人尝试过构建“平静科技”,并面临这种“无声誉”混乱的情况?
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I recently saw a viral video listing "startup ideas that don't exist," and one was a social media platform without metrics (no likes, no followers, no counts) to fix social anxiety.<p>I’ve actually built this before. I had the same hypothesis: if we remove the dopamine-chasing metrics, people will engage in pure, meaningful conversation.<p>I was wrong. Here is what happened:<p>The 4chan Effect: Without the "social guardrails" that metrics provide (even if they are toxic), people didn't become more thoughtful; they became more chaotic. Without a sense of "reputation" or "public standing," the content quickly devolved into nonsense and 4chan-style toxicity.<p>The Vacuum of Value: Users didn't know what was "good." In a world with no metrics, everything has the same weight. It turns out humans need some form of social proof to navigate information.<p>The Engagement Paradox: People complain about metrics, but they don't know how to interact without them. Content creators stopped posting because there was no feedback loop.<p>The project is now forgotten and dead. I realized that you can't just remove the "bad" parts of human nature by deleting a few lines of code (like 'likes' or 'shares'). You just create a vacuum that gets filled by something worse.<p>Has anyone else tried building "calm tech" and faced this "reputation-free" chaos?