ChatGPT是如何决定推荐哪些网站的？
多年来，搜索引擎优化（SEO）一直意味着为谷歌的爬虫进行优化。但越来越多的发现似乎发生在其他地方：
ChatGPT
Claude
Perplexity
基于人工智能的搜索和助手。
这些系统并不像搜索引擎那样“排名页面”。它们选择来源，进行总结，并直接推荐。
在深入研究这个问题时，有几件事让我感到惊讶：
- AI模型主动从网站获取页面（有时是用户触发，有时是系统驱动）
- 某些页面被AI反复访问，而其他页面则从未被访问
- 提及和推荐似乎与上下文覆盖和来源权威性相关性更大，而不是传统的关键词定位。
问题在于，这一层对大多数开发者来说是不可见的。
分析工具显示的是人类行为。
SEO工具显示的是谷歌。
但AI流量、获取和提及基本上是一个黑箱。
我开始将这种转变视为：
GEO（生成引擎优化）或AEO（答案引擎优化），
并不是作为流行词，而是作为我们优化对象的真正变化。
为了更好地理解这一点，我最终构建了一个小型内部工具（LLMSignal），仅用于观察：
- AI系统何时接触一个网站
- 它们阅读哪些页面
- 品牌何时出现在AI的响应中。
到目前为止，最大的收获是：
如果AI正在成为通往互联网的前门，大多数网站根本不知道这扇门是否对它们开放。
我很好奇这里的其他人是如何看待以下问题的：
- 为AI与搜索进行优化
- SEO是否会适应或被取代
- 开发者应该对AI系统有多少可见性。
我并不是想推销什么——我真心对大家如何看待这一演变感兴趣。
查看原文
For years, SEO has meant optimizing for Google’s crawler.<p>But increasingly, discovery seems to be happening somewhere else:
ChatGPT
Claude
Perplexity
AI-powered search and assistants<p>These systems don’t “rank pages” the same way search engines do. They select sources, summarize them, and recommend them directly.<p>What surprised me while digging into this:
- AI models actively fetch pages from sites (sometimes user-triggered, sometimes system-driven)
- Certain pages get repeatedly accessed by AI while others never do
- Mentions and recommendations seem to correlate more with contextual coverage and source authority than traditional keyword targeting<p>The problem is that this entire layer is invisible to most builders.<p>Analytics tools show humans.
SEO tools show Google.
But AI traffic, fetches, and mentions are basically a black box.<p>I started thinking about this shift as:
GEO (Generative Engine Optimization)
or AEO (Answer Engine Optimization)<p>Not as buzzwords, but as a real change in who we’re optimizing for.<p>To understand it better, I ended up building a small internal tool (LLMSignal) just to observe:
- when AI systems touch a site
- which pages they read
- when a brand shows up in AI responses<p>The biggest takeaway so far:
If AI is becoming a front door to the internet, most sites have no idea whether that door even opens for them.<p>Curious how others here are thinking about:
- optimizing for AI vs search
- whether SEO will adapt or be replaced
- how much visibility builders should even want into AI systems<p>Not trying to sell anything — genuinely interested in how people here see this evolving.