请问HN：作为一名独立的技术创始人，您是如何处理营销的？
在过去的几年里，我发过多个产品。每一个都遵循了同样的模式：构建、发布、从朋友那里获得12个赞、获得一些自然流量，然后就没下文了。接着又回去编写新的东西。
我知道我需要市场营销方面的帮助，但把股权分给一个我在网上认识的人感觉风险很大。同时，在没有任何收入的情况下雇佣一位付费的市场营销人员也同样令人感到害怕。而且我可不是在抖音上跳舞，这一点是肯定的。
你们中间有没有人真正找过市场营销的联合创始人？是什么让你们选择了那个特定的人？是他们的过往业绩、他们的推介方式，还是先进行试用期？
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I've shipped multiple products over the past few years. Every single one followed the same pattern: build, post, get 12 likes from friends, a bit of organic traction, then nothing. Back to coding a new thing.<p>I know I need marketing help but giving equity to someone I met online feels like a huge risk. At the same time hiring a paid marketer when you have zero revenue feels just as scary. And I'm not dancing on TikTok, that's for sure.<p>Have any of you actually taken on a marketing co-founder? What made you say yes to that person specifically? Was it their track record, the way they pitched, a trial period first?