风险投资是新的产品市场契合策略吗？
如今，企业似乎将风险投资基金作为其主要的广告宣传手段。事实上，如果不进行资本筹集，很难让自己在每天涌现出成千上万的新兴公司中脱颖而出。
现在，获得风险投资基金似乎是唯一能够在市场上创造任何病毒式传播的方式。人们仍然对外地的专家抱有期待，因为他们认为：“风险投资者是非常有经验的人，知道在投资时该关注什么。”然而，当意识到风险投资者每资助19个失败者才会有1个独角兽时，这种想法显得有些反直觉。
人们希望一家公司在有机会在市场上取得成功之前就已经足够大。一则新闻稿“ABC公司，一家初创科技公司，获得了来自秃鹫风险投资基金的2500万美元投资，估值达到10亿美元”所带来的病毒传播效应，远远超过另一则声明“ABC公司，一家初创科技公司，拥有可以改变世界的商业计划”。
而风险投资行业无疑在推动这种思维方式……即任何未来独角兽的起点与风险投资的资金是密不可分的。这也意味着，如果你有一个出色的概念和执行路径，获得风险投资是必不可少的。
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It seems that companies use VC funds as the main advertising for their company these days. In fact, without capital raising it is hard to set yourself apart from the rest of the budding companies started in their thousands each day.<p>The receiving of VS funds now seems the only way one can create any virality in the marketplace. People still have a plea to the expert-from-out-of-town in that they feel... "well VCs are very experienced people who know what to look for when investing", which is counter-intuitive when faced with the realisation that VCs fund 19 losers for every 1 unicorn.<p>People want a company to be big before it has a marketplace-chance of being big. An press release of "ABC Co., a startup tech firm, has a $25M investment from Vulture VC Fund resulting in a $1B valuation" carries considerably more viral weight that a PR stating "ABC Co., a startup tech firm, has a business plan that can change the world".<p>And the VC industry is certainly promoting this line of thought... that the starting point of any future unicorn and VC funding go hand-in-hand. With the converse implications that if you have a great concept and execution path, that VC funds are a requirement.