寻求关于如何接触低技术水平的B2B用户(工匠)的建议。
大家好,
我是Felix,正在开发BatiVoice,这是一个为工匠提供的SaaS平台。我们的目标是让工匠能够通过简单的WhatsApp语音备忘录生成报价(我们会自动从他们的个人或共享目录中提取价格)。他们会收到一个可编辑的PDF文件,符合他们所在国家的法规。目前我有4位测试用户(3位来自我的人脉,1位是通过冷拨电话获得的)。
面临的挑战:在一个低技术的B2B市场中扩大测试用户群。工匠们不活跃于社交媒体,并且对新工具持怀疑态度。
我有几个问题:
- 有没有什么想法可以帮助我打开这个市场并吸引更多的测试用户(测试版完全免费)?
- 有没有人成功进入过类似的低技术B2B市场?如果有,是怎么做到的?
特别希望听到那些曾经向水管工、电工或其他非技术型B2B受众销售产品的创始人的经验。
谢谢!我会分享有效的方法。
Felix
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Hi everyone,<p>I'm Felix, building BatiVoice, a SaaS for craftsmen. The goal: let them generate a quote from a simple WhatsApp voice memo (we automatically pull pricing from their personal or shared catalog). They get back an editable PDF, compliant with their country's regulations. Currently I have 4 beta users (3 from my network, 1 from cold calling).<p>Challenge: scaling beta users on a low-tech B2B segment. Craftsmen aren't on social media, and they're skeptical of new tools.<p>My questions:
- Any ideas on how to crack this market and onboard more beta users (the beta is fully free)?
- Has anyone here cracked a similar low-tech B2B segment? If yes, how?<p>Especially keen to hear from founders who've sold to plumbers, electricians, or other non-tech-native B2B audiences.<p>Thanks! I'll share what works.
Felix