你认为OpenAI是1980年代的苹果公司吗?
OpenAI是一家管理不善的公司。最近,一篇博客文章似乎涉及了数十项公关违规,回应了苹果的诉讼。
更广泛地说,OpenAI的主要问题在于缺乏真正的竞争优势。实际上,没有哪个模型具备这样的优势;真正的差异化在于价格;它们将变成商品。在企业软件市场上向上发展的需求是困难的,因为当前的技术栈应该保持不变,继续使用Salesforce及其新AI功能要比切换到一个以AI为首的初创公司简单得多,而后者在未来3到5年内可能不会存在。因此,消费硬件和试图成为下一个苹果可能是可行的,但你可能需要专注于那些不在苹果生态系统中的用户,因为苹果的双重锁定效应。
在消费和移动领域,情况恰恰相反。苹果的AI体验远不如从零开始构建的AI优先产品。尤其是考虑到消费市场的切换成本远低于企业市场。因此,显然OpenAI有机会成为颠覆者,只是目标不是苹果,而是基于他们的新设备,可能是大量的安卓用户。
所以,虽然一开始看起来OpenAI做得太多,但这实际上是他们试图创造某种真实且可防御的商业模式的绝望尝试,并在上市前展示出这样的证据。如果他们不这样做,公众市场的投资者将毫不留情地抛弃他们,他们将面临前所未有的估值下跌,无论我们处于资本周期的哪个阶段。如果他们推迟IPO计划,情况将变得更加明显,他们的状况岌岌可危。他们在企业市场上远远落后,反正短期内也是如此。
他们最好的选择是硬件;要感谢Altman及其团队意识到这一点,尽管苹果是一个障碍,我希望为了竞争能够消除这个障碍。硬件是有趣的,或许在某种程度上可以对苹果造成冲击,因为OpenAI将以一种苹果无法做到的方式实现垂直整合,因为他们没有自己的模型。困难在于OpenAI在多个领域的烧钱是否能够持续足够长的时间,以看到一些希望。毫无疑问,消费应用在用户数量上是庞大的,但活动不足以创造一个大型广告业务。原因在于谷歌和AI概述,它们提供了更好的用户体验。因此,也许消费者可以成为启动硬件业务的一种昂贵的客户获取成本?无论如何,OpenAI在尝试创造某种可防御且长期的东西方面确实有正确的策略。
现在,Anthropic在短期内专注于企业的更连贯策略是更好的选择;但这仍然不是一个可防御的策略。也许是因为支付给Anthropic的成本过高,超出了任何形式的客户锁定。此外,企业通过在自己的数据上训练模型(理想情况下是便宜的模型)来获得最大杠杆,以便获得特定于企业的洞察,而这是Anthropic无法提供的。Anthropic的衰落可能与更广泛的资本周期相一致。
总的来说,当前这两家公司都被严重高估,即使是Anthropic,其高得离谱的收入在资本周期和企业的短期利益/绝望面前并不真实,尤其是当有一种更便宜、价值更高的方式通过使用开源模型并在你的数据上进行训练来实施AI时。像BaseTen和OpenRouter这样的应用层公司应该能够从这些新商品中受益。就目前而言,OpenAI拥有唯一的长期可行策略,尽管执行风险很大,但让我对OpenAI的未来感到兴奋。
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OpenAI is a deeply mismanaged company. Most recently, a blog post that feels like it has got to have dozens of PR violations, responding to the Apple lawsuit.<p>More broadly, OpenAI’s main problem is that it does not have a real competitive advantage. No real models do; the real differentiation is price; they will become commodities. The need to move upwards in the market in enterprise software is difficult since the current stack should remain the same, since sticking with Salesforce plus its new AI features is much simpler than the cost of switching to an AI-first startup version, which won’t be around 3 to 5 years from now. So consumer hardware and trying to become the next Apple could work, except you would likely have to focus on people not in the Apple ecosystem because of the double-sided lock-in Apple has.<p>The opposite dynamic works in consumer and mobile, really. Apple with AI is a much worse experience than something AI-first built from the ground up. Especially considering the consumer market does not have the switching costs enterprise does. So clearly OpenAI has some kind of opportunity to be a disruptor, just not to Apple, likely a large chunk of Android users, based on what their new device is.<p>So while at first it may look like OpenAI is doing too much, it is a desperate attempt to create some kind of real, defensible business, and show some proof of such before they IPO. If they do not do so, public market investors will cut their throats, and they will see a valuation drop like no other, regardless of where we are in the capital cycle. If they delay IPO plans, it will become clear they are in shambles. They are far behind in the enterprise game, which is short-term anyway.<p>Their best bet is hardware; credit to Altman and co for realizing this, although Apple is a roadblock, which I hope, for the sake of competition, is removed. Hardware is interesting, and perhaps somewhat disruptable towards Apple since OpenAI would be vertically integrated in a way Apple cannot since they do not have their own models. The difficulty is whether the burn OpenAI is spending on multiple fronts can be sustained long enough to see some promise. No doubt the consumer app is big, in terms of users, yet there is not enough activity to create a large ad business. The reason for this is Google and AI overviews, which are a far better user experience. So perhaps consumers can be an expensive customer acquisition cost to jumpstart the hardware business in some way? Regardless, OpenAI does have the right strategy in terms of attempting to create something defensible and long-term.<p>Now, Anthropic having a more coherent strategy in the short term of focusing on enterprise from the start is better; it is still not defensible. Perhaps because of the fact that the cost of paying Anthropic is far too great and outweighs any form of customer captivity. Plus, an enterprise gets maximum leverage by training a model, ideally a cheap one, on its own data so it can get insights tailored to the enterprise specifically, something Anthropic cannot deliver. Anthropic’s fall will likely be in line with the broader capital cycle.<p>All in all, both companies as it stands today are massively overvalued, even Anthropic with its sky-high revenue, which is not real considering the capital cycle and short-term interest/desperation of enterprises, especially when there is a less expensive, far more valuable way to implement AI through using open-source models and training them on your data. Application layer companies such as BaseTen and OpenRouter should benefit from building on top of these new commodities. OpenAI, as of now, has the only long-term viable strategy, which has a lot of execution risk, yet excites me about the future of OpenAI.